Thursday, August 13, 2009

NVIDIA Tegra is ready for its close-up with Zune HD launch

NVIDIA Tegra is ready for its close-up with Zune HD launch: "
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In a briefing on Wednesday morning, NVIDIA talked about the Tegra APX2600 processor that's inside Microsoft's new Zune HD. The nature of the system-on-a-chip (SoC) powering the new player was the subject of much speculation before the use of Tegra was officially acknowledged. The new Zune is the first major design win for the mobile chip, which NVIDIA has been talking up since 2007. 'We believe it will be an amazing showcase for what Tegra is capable of doing,' Michael Rayfield, General Manager of Mobile Business at NVIDIA, told Ars.


Let's take a look at the brains of the Zune HD, and at the major challenges that NVIDIA faces in pitting Tegra against established ARM SoC products from the likes of TI, Broadcom, and Qualcomm.





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